Descrição
Since 1995 Natal city observes the production of a new form of housing, they are the closed horizontal condominiums Green Village, which provides a revolution in the natalense real estate market, considering since then a number of other ventures are being launched. So, this study has the objective of analyze the expansion of these enterprises in Natal city, with emphasis on the strategies by real estate agents for marketing of these new ventures and the socio-spatial implications which they cause. Thus data were collected from sources and procedures. In the level which concern the sources, realized a documental bibliographic research about topics related to the issue in question in the libraries, public and private institutions; in the level concerning the procedures, or the production of information, we did interviews and questionnaire applications with the main social agents in the subject of the closed horizontal condominiums in Natal city. From the study performed, we understand that the closed horizontal condominiums to expand in the Natal’s urban space bring in its soul a series of changes to the city in its totality.||A partir de 1995, a cidade de Natal presencia a produção de uma nova forma de moradia, trata-se do condomínio horizontal fechado Green Village, que proporciona uma revolução no mercado imobiliário natalense, considerando que a partir de então uma série de outros empreendimentos passam a ser lançados. Desse modo, este trabalho objetiva analisar a expansão desses empreendimentos na cidade de Natal, com ênfase nas estratégias utilizadas pelos agentes imobiliários para sua comercialização e para as implicações socioespaciais que eles engendram. Para tanto, foram levantados dados a partir de fontes e procedimentos. Na etapa que diz respeito às fontes, realizamos uma pesquisa bibliográfica e documental sobre temas relacionados à problemática em questão em bibliotecas, instituições públicas e privadas; na etapa concernente aos procedimentos, ou à produção de informações, realizamos entrevistas e aplicação de questionários com os principais agentes sociais envolvidos com a expansão dos condomínios horizontais em Natal. A partir do estudo realizado, entendemos que os condomínios horizontais, ao se expandirem no espaço urbano de Natal, trazem em seu bojo uma série de mudanças para a cidade em sua totalidade.
Abstract
URBAN DYNAMIC AND CLOSED HORIZONTAL CONDOMINIUMS IN NATAL CITY
Since 1995 Natal city observes the production of a new form of housing, they are the closed horizontal condominiums Green Village, which provides a revolution in the natalense real estate market, considering since then a number of other ventures are being launched. So, this study has the objective of analyze the expansion of these enterprises in Natal city, with emphasis on the strategies by real estate agents for marketing of these new ventures and the socio-spatial implications which they cause. Thus data were collected from sources and procedures. In the level which concern the sources, realized a documental bibliographic research about topics related to the issue in question in the libraries, public and private institutions; in the level concerning the procedures, or the production of information, we did interviews and questionnaire applications with the main social agents in the subject of the closed horizontal condominiums in Natal city. From the study performed, we understand that the closed horizontal condominiums to expand in the Natal’s urban space bring in its soul a series of changes to the city in its totality.
