Descrição
Technical progress and its diffusion across the territory materializes in the creation of new networks, be they of transport, communication, distribution, etc. A product of the social, territorial and international division of labor, networks constantly structure and restructure interactions between individuals and space. In this context, e-commerce emerges as a new tool for the commercialization, marketing and distribution of goods. The purpose of this article is to demonstrate the development process of e-commerce in Brazil, as well as its relationship with logistics services. So that e-commerce could, in fact, spread throughout Brazilian territory, it was necessary that, in addition to clear economic and legal security, there should be a reasonable apparatus of networks and technical objects. However, not only the advancement of communication networks and the improvement of the population’s technical apparatus explain the expansion of electronic commerce in Brazil, but also conjunctural issues arising from objective needs, such as the case of the impulse given to e-commerce by the pandemic of the Covid-19. In this article we support the argument that the study of the expansion of e commerce in Brazil can be analyzed by three events: the expansion and popularization of internet networks, the spread of the use of smartphones and the impacts of the Covid-19 pandemic.||O progresso técnico e sua difusão pelo território materializa-se na criação de novas redes, sejam elas de transportes, comunicação, distribuição etc. Produto da divisão social, territorial e internacional do trabalho, as redes estruturam e reestruturam as interações entre os indivíduos e o espaço constantemente. Nesse contexto, emerge o e-commerce como uma nova ferramenta de comercialização, marketing e distribuição de mercadorias. O objetivo deste artigo é demonstrar o processo de desenvolvimento do e-commerce no Brasil, bem como a relação dele com os serviços logísticos. Para que o e-commerce pudesse, de fato, difundir-se pelo território brasileiro foi necessário que, além das claras seguranças econômica e jurídica, houvesse um razoável aparato de redes e objetos técnicos. No entanto, não só o avanço das redes de comunicação e da melhoria do aparato técnico da população explicam a expansão do comércio eletrônico no Brasil, mas também questões conjunturais advindas das necessidades objetivas, como o caso do impulso dado ao e-commerce pela pandemia do Covid-19. Neste artigo sustentamos o argumento que o estudo da expansão do e-commerce no Brasil pode ser analisado a partir de três eventos: a expansão e a popularização das redes de internet, a difusão do uso de smartphones e os impactos da pandemia do Covid-19.AbstractGROWTH OF E-COMMERCE IN BRAZIL: DEVELOPMENT, LOGISTIC SERVICES AND THE IMPULSE OF THE PANDEMIC OF COVID-19Technical progress and its diffusion across the territory materializes in the creation of new networks, be they of transport, communication, distribution, etc. A product of the social, territorial and international division of labor, networks constantly structure and restructure interactions between individuals and space. In this context, e-commerce emerges as a new tool for the commercialization, marketing and distribution of goods. The purpose of this article is to demonstrate the development process of e-commerce in Brazil, as well as its relationship with logistics services. So that e-commerce could, in fact, spread throughout Brazilian territory, it was necessary that, in addition to clear economic and legal security, there should be a reasonable apparatus of networks and technical objects. However, not only the advancement of communication networks and the improvement of the population’s technical apparatus explain the expansion of electronic commerce in Brazil, but also conjunctural issues arising from objective needs, such as the case of the impulse given to e-commerce by the pandemic of the Covid-19. In this article we support the argument that the study of the expansion of e commerce in Brazil can be analyzed by three events: the expansion and popularization of internet networks, the spread of the use of smartphones and the impacts of the Covid-19 pandemic.
