Descrição
The Workers’ Party (PT) is one of the main political parties in Brazil and was at the epicenter of the political crisis, especially with the impeachment process of president Dilma Rousseff, which took place in 2016. Affected by denunciations and disbelief with the whole political system, PT used the space of Partisan Free Advertising (PFA) to rebuild its narrative, connecting to originating aspects in its history. The article look deep into the last pieces exhibited by the party from 2014 to 2017, since PFA was excluded by the National Congress.||The Workers’ Party (PT) is one of the main political parties in Brazil and was at the epicenter of the political crisis, especially with the impeachment process of president Dilma Rousseff, which took place in 2016. Affected by denunciations and disbelief with the whole political system, PT used the space of Partisan Free Advertising (PFA) to rebuild its narrative, connecting to originating aspects in its history. The article look deep into the last pieces exhibited by the party from 2014 to 2017, since PFA was excluded by the National Congress.||The Workers’ Party (PT) is one of the main political parties in Brazil and was at the epicenter of the political crisis, especially with the impeachment process of president Dilma Rousseff, which took place in 2016. Affected by denunciations and disbelief with the whole political system, PT used the space of Partisan Free Advertising (PFA) to rebuild its narrative, connecting to originating aspects in its history. The article look deep into the last pieces exhibited by the party from 2014 to 2017, since PFA was excluded by the National Congress.||O Partido dos Trabalhadores (PT) é um dos principais partidos políticos do Brasil e esteve no epicentro da crise política, sobretudo com o processo de impeachment da Presidenta Dilma Rousseff, ocorrido em 2016. Acometida por denúncias e uma descrença com todo o sistema político, a legenda utilizou o espaço da Propaganda Partidária Gratuita para refazer sua narrativa, em sintonia com aspectos originários de sua história. O artigo lança olhar sobre as peças exibidas pela sigla de 2014 a 2017, já que a PPG foi excluída pelo Congresso Nacional.
