Descrição
From an enunciative series composed by texts conveyed in the media, we propose to analyze the process of subjectivation of called the new elderly. The articulation of memories present pointing the objectification of an elderly active socially, financially and sexually. This discursive practice emerges from a network of powers, on the one hand, it seeks to manage the bodies that range from increasing population and, on the other, promotes an injunction the adoption of such a pattern of subjects who are exposed to these statements.KEYWORDS: Elderly, Media. Subjectivation.||A partir de uma série enunciativa composta de textos veiculados na mídia, analisa-se o processo de subjetivação do chamado novo idoso. A articulação das memórias ali presentes aponta a objetivação de um idoso ativo social, financeira e sexualmente. Essa prática discursiva emerge de uma rede de poderes que, de um lado, busca gerir os corpos dessa faixa crescente da população e, de outro, promove uma injunção à adoção de tal padrão pelos sujeitos que são expostos a esses enunciados.PALAVRAS-CHAVE : Idoso. Mídia. Subjetivação.ABSTRACT From an enunciative series composed by texts conveyed in the media, we propose to analyze the process of subjectivation of called the new elderly. The articulation of memories present pointing the objectification of an elderly active socially, financially and sexually. This discursive practice emerges from a network of powers, on the one hand, it seeks to manage the bodies that range from increasing population and, on the other, promotes an injunction the adoption of such a pattern of subjects who are exposed to these statements.KEYWORDS: Elderly, Media. Subjectivation.
