Descrição
The Northeast region of Brazil had its tourist preponderance planned in the last decade of the twentieth century. Before that time, the regional public policies did not see tourism as a strategic and developmental activity in Brazil and also did not evaluate the impacts arising from the real estate deals proper for summer vacation. In this paper, we propose an investigation on the diffusion models and ideas about the global and local tourism and summer vocations activities in coastal areas, focusing on the coast of the Northeastern region of Brazil. The territorial arrangement promoted by the construction of tourist-estate on the coast of Bahia, Ceará, Pernambuco and Rio Grande do Norte were the focus of the research, as they are the largest recipients of these types of properties for leisure. Regarding the Methodologly, the study was conducted in three stages: bibliographical survey, secondary data analysis, along with the right public bodies and the preparation of cartograms that enabled the understanding of logical installation of these projects in the main cities of the Northeast region. The coast designed as recreational space is a spatiality predominantly in the main cities of the Northeast region of Brazil. There are leasing investments in non-metropolitan centers, however, the metropolitan perimeters are the ones that consolidate large private estate projects regarding on the new demands facing the tourists demands.||O Nordeste brasileiro tem sua “vocação” turística planejada na última década do século XX. Até então, no Brasil, as políticas públicas regionais não vislumbravam na atividade turística caráter estratégico e desenvolvimentista, todavia não avaliaram, a priori, os impactos advindos das ofertas imobiliárias próprias à vilegiatura. Neste texto, propõe-se uma investigação acerca da difusão dos modelos e das ideias mundiais e locais acerca das atividades de turismo e vilegiatura em áreas litorâneas, enfocando fundamentalmente o litoral nordestino do Brasil. Para tanto, o escrito descreve o arranjo territorial promovido pela construção de empreendimentos turísticos-imobiliários no litoral dos estados da Bahia, Ceará, Pernambuco e Rio Grande do Norte, à medida que são os maiores receptores destas tipologias de imóveis destinados ao lazer. Metodologicamente, o trabalho foi construído em três etapas: levantamento bibliográfico sobre o tema; análise de dados secundários junto aos órgãos responsáveis; e, ao final, a elaboração de cartogramas que possibilitaram o entendimento das lógicas de instalação destes empreendimentos nas metrópoles nordestinas. Para o Nordeste, o litoral concebido como espaço de lazer é uma espacialidade predominantemente metropolitana. Há locação de investimentos em polos não metropolitanos, todavia são nos perímetros metropolitanos que se consolidam os grandes projetos privados relativos ao novo imobiliário voltado para as demandas turísticas e de vilegiaturistas.
Abstract
BRAZIL’S NORTHEASTERN COAST AND THE ESTATE-TOURISM: BAHIA, PERNAMBUCO, CEARÁ AND RIO GRANDE DO NORTE
The Northeast region of Brazil had its tourist preponderance planned in the last decade of the twentieth century. Before that time, the regional public policies did not see tourism as a strategic and developmental activity in Brazil and also did not evaluate the impacts arising from the real estate deals proper for summer vacation. In this paper, we propose an investigation on the diffusion models and ideas about the global and local tourism and summer vocations activities in coastal areas, focusing on the coast of the Northeastern region of Brazil. The territorial arrangement promoted by the construction of tourist-estate on the coast of Bahia, Ceará, Pernambuco and Rio Grande do Norte were the focus of the research, as they are the largest recipients of these types of properties for leisure. Regarding the Methodologly, the study was conducted in three stages: bibliographical survey, secondary data analysis, along with the right public bodies and the preparation of cartograms that enabled the understanding of logical installation of these projects in the main cities of the Northeast region. The coast designed as recreational space is a spatiality predominantly in the main cities of the Northeast region of Brazil. There are leasing investments in non-metropolitan centers, however, the metropolitan perimeters are the ones that consolidate large private estate projects regarding on the new demands facing the tourists demands.
