Descrição
The study presented aims to raise questions about the perception of creative producers and their ability to participate and adapt to the emerging economy model, based on the development of creativity and authoral processes of product creation. To this end, it took into account the transformations observed over the past decade wich presented Lisbon as a city with potential to become an exponente in innovation and creative entrepreneurship. From documentary surveys of recent economic indexes and identification of initiatives, brands and copyright producers, some of the factors that favored the development of the sector were verified. The data that make up the research were based on interviews with entrepreneurial designers, whose speeches provided material for further analysis. The analysis of the perspective of the professionals participating in the research points to factors responsible for the processes that contributed to the restructuring of the economy.||El estúdio presentado tiene como objetivo plantear interrogantes sobre la percepción de los produtores creativos y su capacidade de participación y adaptación al modelo de economia emergente, a partir del desarrollo de la creatividad y los processos autorales de creación de produtos. Para ello, tuvo en cuenta las transformaciones observadas durante la última década que presentaran a Lisboa como uns ciudad con potencial para convertirse en un exponente de la innovación y el emprendimiento creativo. A partir de encuestas documentales de índices económicos recientes e identificación de iniciativas, marcas y productores de derechos de autor, se verificaron algunos de los factores que favorecieron el desarrollo del sector. Los datos que componen la investigación se basaron en entrevistas con diseñadores emprendedores, cuyos discursos proporcionaron material para un análisis más profundo. El análisis de la perspectiva de los profesionales que participan en la investigación apunta a factores responsables de los procesos que contribuyeron a la reestructuración de la economía. ||The study presented aims to raise questions about the perception of creative producers and their ability to participate and adapt to the emerging economy model, based on the development of creativity and authoral processes of product creation. To this end, it took into account the transformations observed over the past decade wich presented Lisbon as a city with potential to become an exponente in innovation and creative entrepreneurship. From documentary surveys of recent economic indexes and identification of initiatives, brands and copyright producers, some of the factors that favored the development of the sector were verified. The data that make up the research were based on interviews with entrepreneurial designers, whose speeches provided material for further analysis. The analysis of the perspective of the professionals participating in the research points to factors responsible for the processes that contributed to the restructuring of the economy.
