Descrição
No campo da pesquisa em comunicação, especificamente no âmbito dos estudos do imaginário, observamos o surgimento de discussões que problematizam temas como arte, iconoclasmo, imagem e poder. Neste cenário, o artigo tem como objetivo desenvolver um estudo transversal sobre os imaginários de poder nas redes midiáticas. Através de mapeamentos das imagens e discursos presentes nas redes do Creative Time Summit, o artigo propõe relações com projetos brasileiros, baseando-se no conceito de imaginário de Durand e adotando como metodologia de análise a cartografia dos processos de comunicação e compartilhamento do imaginário desenvolvida por Leão. Nosso argumento é que as guerras das imagens, a criação de imagens nas comunidades, a compreensão processual e a formulação de pactos que compreendem as relações entre natureza e cultura configuram eixos de análise nas redes midiáticas capazes de revelar as complexas tramas dos imaginários do poder de nossa época.||In communication research field, specifically in the scope of the imagery studies, we observe the emergence of discussions that problematize issues such as art, iconoclasm, image and power. In this scenario, the article aims to develop a transverse study on the imaginaries of power in media networks. Through a mapping process of the images and discourses present in the Creative Time Summit networks, the article proposes relations with Brazilian projects. Based on Durand's concept of imagery, it adopts as a methodology of analysis the cartography of the communication processes and imaginary sharing developed by Leão. Our argument is that the wars of images, the image creation in the communities, the processual understanding and the formulation of pacts that comprise the relations between nature and culture configure axes of analysis in media networks capable of revealing the complex plots of the imaginaries of power of our time.||In communication research field, specifically in the scope of the imagery studies, we observe the emergence of discussions that problematize issues such as art, iconoclasm, image and power. In this scenario, the article aims to develop a transverse study on the imaginaries of power in media networks. Through a mapping process of the images and discourses present in the Creative Time Summit networks, the article proposes relations with Brazilian projects. Based on Durand's concept of imagery, it adopts as a methodology of analysis the cartography of the communication processes and imaginary sharing developed by Leão. Our argument is that the wars of images, the image creation in the communities, the processual understanding and the formulation of pacts that comprise the relations between nature and culture configure axes of analysis in media networks capable of revealing the complex plots of the imaginaries of power of our time.||In communication research field, specifically in the scope of the imagery studies, we observe the emergence of discussions that problematize issues such as art, iconoclasm, image and power. In this scenario, the article aims to develop a transverse study on the imaginaries of power in media networks. Through a mapping process of the images and discourses present in the Creative Time Summit networks, the article proposes relations with Brazilian projects. Based on Durand's concept of imagery, it adopts as a methodology of analysis the cartography of the communication processes and imaginary sharing developed by Leão. Our argument is that the wars of images, the image creation in the communities, the processual understanding and the formulation of pacts that comprise the relations between nature and culture configure axes of analysis in media networks capable of revealing the complex plots of the imaginaries of power of our time.
