Descrição
This article problematizes the creation in fashion design. A noticeable majority of companies in the fashion market accompanies trends, which are edited by bureaux de style, disseminated by fashion designers at week runway shows and advertised as successful bets by the fashion media. This investigation results from the development of a research about the agency of fashion designers. The given scope emphasizes the dialectics of creation x adequacy and innovation x security. More specifically, the paper addresses the considerations of three interviewees conducted for the validation of the research’s results. During the dialogues - which consisted of informal telephone conversations aided by a semi-structured script – the professionals reported their reflections on deliberate acts of creation and the business logic of fashion design corporations.||El artículo aborda la creación en el diseño de moda. Una notable mayoría de las empresas en el mercado de la moda se guían por las tendencias publicadas por las oficinas de estilo, difundidas por estilistas en desfiles de moda internacionales o incluso apuestas exitosas por los medios de moda: profesionales y / o entusiastas (aficionados). La investigación resulta del desarrollo de una investigación sobre la agencia de diseñadores de moda. El corte actual enfatiza la creación dialéctica x adecuación e innovación x seguridad. Más específicamente, este artículo aborda las consideraciones de tres entrevistados al validar los resultados de la investigación. Durante los diálogos, que consistieron en conversaciones telefónicas informales, pero con la ayuda de un guión semiestructurado, los profesionales informaron sus observaciones sobre actos deliberados de creación y la lógica comercial de las corporaciones de diseño de moda.||This article problematizes the creation in fashion design. A noticeable majority of companies in the fashion market accompanies trends, which are edited by bureaux de style, disseminated by fashion designers at week runway shows and advertised as successful bets by the fashion media. This investigation results from the development of a research about the agency of fashion designers. The given scope emphasizes the dialectics of creation x adequacy and innovation x security. More specifically, the paper addresses the considerations of three interviewees conducted for the validation of the research’s results. During the dialogues - which consisted of informal telephone conversations aided by a semi-structured script – the professionals reported their reflections on deliberate acts of creation and the business logic of fashion design corporations.
